$1.5 million in the last year through social selling on TikTok Shop and Whatnot — the biggest ecom opportunity in 2026.
Step 2 — Tell us about you
Who's teaching this
Eric Braz
I've sold over 8 figures online — and in the last year alone, $1.5 million through live selling on Whatnot and TikTok Shop. These platforms are still early, and the opportunity right now is massive for people who take action.
Inside the Live Selling Blueprint, I give you a one-on-one strategy call, access to a private Discord community, platform approval support through my personal rep relationships, and pre-built inventory bundles straight from my warehouse — so you can go live faster.
I've helped students run their first profitable streams in under a week. The biggest difference between people who succeed in live selling and those who don't? They actually start.
Still have questions? We've answered some of the most common ones below.
The Live Selling Blueprint is a one-on-one mentorship program that gives you everything you need to start and scale a live selling business on platforms like Whatnot and TikTok Shop. You get a strategy call, access to the course portal, a private Discord community, platform rep connections, and inventory support.
The main focus is Whatnot, which is specifically designed for live selling and is one of the fastest-growing platforms right now. Depending on your situation, we may also look at TikTok Shop. In your first strategy call, we'll assess your goals and pick the right platform for you.
Not necessarily. If you don't have inventory, I provide pre-built bundles directly from my warehouse — things like sneakers, clothing, accessories, and beauty items — structured specifically for live selling. If you already have access to your own inventory, we work with that.
Most sellers run their first stream within 1–3 days of receiving inventory. The majority start seeing momentum after 3–4 streams, as long as they stay consistent and follow the system.
Not at all. The program attracts two main types of people: those working 9-to-5 jobs who want to build something of their own, and experienced sellers from Amazon FBA or other platforms who are tired of high fees, slow payouts, and constant returns.
The three biggest mistakes are: buying the wrong inventory at the wrong price, starting auctions too high (always start at $1 — it creates excitement and drives bidding), and having poor streaming energy or a sloppy visual setup.
A strong live selling account should eventually run 6–12 hours of streams per day. At this stage, sellers bring in additional streamers and team members to run shows under the same store. Combined with fast payouts (often same-day on Whatnot), you can reinvest quickly and grow rapidly.